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Why We’ve Moved Away from Trustpilot

After 38 years in the double glazing industry in Scotland, The Advanced Group team have made an important business decision. We’ve decided to end our longstanding relationship with Trustpilot.

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Trustpilot has been an important part of helping shape our business, allowing us to hear directly from our customers and continue improving over the years.

Through the platform, we’ve learned what we’ve been doing well and, just as importantly, where we could do better.

This wasn’t a decision we made lightly, and we’d like to thank every customer who took the time to share their experience with us.

We hope you’ll continue sharing your thoughts, and we’d now love to hear from you on Google Reviews.

Why have we left Trustpilot?

For many years, Trustpilot has been one of the places where Advanced Group customers could tell others about their experience of buying new windows, doors and conservatories from us.

More than 1,600 customers have left reviews, and our rating of 4.9 out of 5 is something we remain extremely proud of.

However, businesses and the way customers use the internet have changed.

We are continually looking for ways to improve our products and services, and that includes reviewing the way we spend money and how we communicate with our customers.

Trustpilot has been a valuable way for us to gather customer feedback, but over the years it has also come with increasing subscription costs.

At the same time, Google Reviews has become increasingly important. Google is often the first place customers go when searching for a local home-improvement company, checking its reputation and reading about other customers’ experiences.

For us, it therefore made sense to move our focus to Google.

We are not moving away from customer reviews. We are simply moving to the platform where more of our customers now naturally look for them.

It also means the money previously spent on our Trustpilot subscription can instead be invested back into our products, our people and the service we provide to our customers.

Our position regarding Trustpilot

We are disappointed with Trustpilot’s response to our decision to end our paid relationship with them.

Trustpilot has disputed our cancellation and has subsequently placed a warning notice on our profile.

We have asked Trustpilot to provide a full explanation for the warning and the basis on which it has been applied. We are challenging its publication and remain confident in the authenticity of the feedback our customers have provided over many years.

Whatever the outcome of that disagreement, one thing has not changed:

Our commitment to genuine customer feedback, quality products and customer care.

Our promise to you

Our commitment to delivering energy-efficient products at affordable prices hasn’t changed, and it won’t.

We’ve stood behind this business since 1988, long before online review platforms existed.

What matters most is that we keep listening to the people this business is built for, which is our customers.

Whether your feedback is good or bad, we want to hear it.

If we get something right, tell us.

If we get something wrong, tell us that too.

That is how a business improves.

Your honest feedback always matters

Nothing changes about how seriously we take customer feedback.

Every review is read and treated with the same importance, whether it was previously posted on Trustpilot or is now left through Google.

You can find and leave a review for The Advanced Group through our reviews page, and we’d love you to continue sharing your experience with us.

Every genuine review helps us improve our business and helps the next customer make a fair and informed decision about choosing The Advanced Group.

We have been serving our customers since 1988, and our approach remains the same: listen to our customers, stand behind our products and, when something goes wrong, work hard to put it right.

Talk to our team

If you’d like to share your feedback or find out more about our double glazed windows, doors and conservatories, we’re always happy to hear from you.

Call our team today on 0800 050 2502 or get in touch through our contact page.

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